Herbal Essences Launches 11 Newly Formulated Shampoos and Conditioners

Each new formula contains aloe and camellia oil for a lightweight, moisturized feel.

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By: Lianna Albrizio

Associate Editor

Targeting consumer needs for softer, hydrated hair this winter, Herbal Essences has introduced a line of 11 new shampoo and conditioner products.   Each new formula has a blend of pure aloe and camellia oil—ingredients certified by plant experts at The Royal Botanic Gardens, KEW, and selected by Herbal Essences.   According to the brand, owned by Happi Top 50 Company P&G, 76% of women are concerned about their hair feeling weighed down. While they wish to nourish hair that f...

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